SOCIAL ENTERTAINMENT BUILT DIFFERENT.

WCP® is a social growth company, connecting creators, brands and fans.

  • We believe that creators aren’t just the future of the entertainment industry, they are the here and now. Creators are leading the way in influencing culture, brand alignment, real-life communities, and exposure to the latest trends. We're a social entertainment company, specialising in social growth, marketing and commerce. We specialise in finding creators with real influence, creating content and campaigns with the perfect mix of art (creative) and science (data).

  • We unlock new revenue opportunities for creators and brands through content monetisation, product development, book deals and campaigns that get the internet talking.

  • Our creator program has engaged audiences for millennia across Facebook, Youtube and Snap, attracting millions of new followers.

  • Join our network of creators with audiences amassing over 50 million followers. Through creative strategy, content optimisation and expansion to new platforms, our creator program has added 10 million new followers to creator communities.

  • Level up your content game with our in-house creative and post-production studio. Our award winning team have over 80 years of combined experience managing and developing talent. We’re applying our expertise to creator development and impactful brand marketing. Our purpose is to co-create the next era of the entertainment with equally ambitious, kind and community-driven partners.

  • Our creator partners, and influencer marketing expertise spans the UK, US and Australian markets.

HELLO, CREATORS.

CREATOR PROGRAM

  • Our signature creator development program.
    We become your right hand.

    Access our world-class team to:

    👉 Manage your pages.

    👉 Monetise your new and existing content library.

    👉 Protect your copyright and IP.

    👉 Support on creative ideation.

    👉 Create platform-optimised edits.

    👉 Build and activate groups.

    👉 Rebrand you with an iconic WCP ‘glow up’.

    👉 Create your custom sound library with our in-house Platinum Selling producer.

    Want to make 6 figures monthly from in-stream ad revenue on your content?

    You’re speaking our language.

  • We’re open for applications from creators who are consistently generating 100k+ views per post on TikTok or YouTube with content over 1 min 30 seconds.

    You must be able to create a minimum of 5 videos per week or have over 500 pieces of content over 1 minute 30 in your library.

MANAGEMENT LABEL

  • Ready to build your empire? Every business owner knows you can’t build on one leg.

    Our award-winning team works with creators to establish multiple income streams:

    👉 Brand partnerships.

    👉 Book deals.

    👉 Products and merchandise.

    👉 Paid subscriber channels and apps.

    👉 Equity in businesses.

    👉 In-stream ad revenue from TikTok, YouTube, Facebook, Snap.

    👉 A podcast. Maybe. Does the world need any more?

  • We’re building with the world’s most ambitious creators. We’re best positioned to support experienced creators with a minimum of 1 million followers or 150k average views per post on at least one platform. If that’s you, let’s talk.

CREATOR VENTURES

  • Our creator accelerator matches ambitious creators with joint venture partners to build the brands of tomorrow. Our network of vetted operational partners spans food, apps and consumer goods.

  • This program is for creators ready to build the next PRIME. Open only to partners with proven sales history and highly engaged community scores.

HELLO, BRANDS.

  • Are you using outdated metrics to book creators? 👀

    Your current agency might be.

    Relying on surface metrics and “gut feel” to choose creators for influencer campaigns
    = huge wastage on your spend.

    Here’s what’s out:

    ❌ a follower count

    ❌ an engagement rate

    ❌ 3 second views

    ❌ performance of their last paid partnership

    Here’s what the smart money’s buying:

    👉 watch time

    👉 video retention

    👉 consistency of views + posting frequency

    👉 proven multi-platform communities

    👉 volume and value of comments

    👉 product <> audience fit

    👉 minimum guarantees on performance

    👉 network effects between creators

    We’re ready to plan your next high performance influencer marketing campaign.

  • You’ve got the product development, we’ve got the marketing machine.

    Using our proprietary set of community metrics, we source and qualify creators who are the perfect match to co-found consumer brands - like UGLY CHICKEN co-founded by rapper Arrdee and foodie delivery food start-up Taster. The brand launched in September 2023 and is now BOOMING in over 50 locations across the UK.

    Get it touch to speak to our partnerships team about our signature creator<>brand matchmaking program.

  • Are you ready to skyrocket your organic reach and become the most in-demand brand in your niche?

    We’re full time community builders and creative strategists for the UK’s most talked about creators and built our own social publisher network from 0 to 10m+ followers and 1 billion monthly reach.

    We’ll let you in on a little secret, the formula is simple. Shareable creative + niche distribution.

    If you’re ready to become the creator - we know sparks conversation online.

    Get in touch and we’ll share our viral content guide that grew a new account from 0-500K followers in just 45 days.